Bohemia

Bohemia

inspiring brand
   enthusiasts
through vibrant
  experiences

Overview.

Bohemia has been on the market for years, garnering a small but mighty following. Our integrated team of strategy, creative, and experiential experts concepted and planned a Southwest sampling tour to reach our target audience at key moments of receptivity through a spirited, sensory experience that celebrated Bohemia’s vibrant Mexican heritage. To help amplify these events, we launched digital campaigns in major cities around Texas and California and launched @BohemiaBeerUSA on Instagram to create an always-on dialogue with Bohemia fans. This social effort fostered a community of brand enthusiasts, helping the spirit of Bohemia live on for a new generation to discover.