Bridgestone

Bridgestone

  a world-class
partnership
      built to
   perform

Overview.

As a champion among tires, we needed a communications platform just as big—so our Olympics partnership was born. But a simple partnership wasn’t enough; we needed to break through and stand out to consumers. Utilizing a creative thread of “Built to Perform,” we created a digitally led Performance Institute that showcased the science and biometrics of how world-class athletes compete. In addition, we launched a mass awareness broadcast and social campaign that mirrored how these world-class athletes and Bridgestone tires perform under challenging conditions.

  • Road to Rio Olympics :30 TV
  • Dueler Tire Marathon :30 TV