More than 845,000 couples put their weddings on hold during the pandemic. But the data showed that some brave couples weren’t letting anything stop their love, not even Covid-19. With stores closed and the bridal industry at a virtual standstill, we saw a unique opportunity to help Jared deliver the next best experience for couples trying to keep their weddings on track.
The idea was flawless: create a free virtual wedding platform for couples who decided that Love Can’t Wait. This unprecedented new service made it simple for them to host a seamless virtual event but more importantly, it leveraged empathy and innovation to deliver a truly meaningful experience.