Nature’s Way

A pioneer in the herbs and supplements market, Nature’s Way was being significantly outspent by competitors. With a limited budget, we turned to our proprietary TotalSource Plus and Shopper’s Voice tools to create a segmentation of the category and our entire 210 million U.S. adults data set. This approach helped us uncover a compelling and deeply human brand story that tapped into the company’s long history of sourcing the best ingredients for their products. Through video, digital, and print assets, this creative-driven narrative helped Nature’s Way see steady business growth, outpacing others in the category.