Sparkling Ice Maker

Sparkling Ice Maker

  driving new usage
occasions through
     the power of
  voice assistants

Overview

Our machine learning told us that sparkling water mixed with spirits was rapidly trending and identified Sparkling Ice as a key mixer. To fill this need, we built upon the brand’s library of recipes containing Sparkling Ice, then developed a cocktail configurator for voice assistants.

By printing the invocation directly on the packaging, Sparkling Ice inspires mixologists the moment they pull the bottle out of the fridge. Starting with the flavor you choose, the action/skill lets you pick an ideal recipe based on the ingredients you have on hand and then gives you step-by-step instructions for mixing.